Swedish firm shelves London listing plan amid buyer interest
Market for sex toys forecast to grow to $62 billion by 2030
LELO, the Swedish sex-toy designer, is exploring a sale after the industry experienced a boom during the coronavirus lockdowns, according to people familiar with the matter.
The firm, part owned by Chinese buyout firm Trustar Capital, has attracted takeover interest from corporate suitors as well as private equity funds, said the people, who asked not to be identified because discussions are private.
Stockholm-based LELO has shelved plans for a London initial public offering after market volatility caused new stock offerings to dry up, the people said. LELO was seeking a valuation of more than £1 billion ($1.3 billion) in the proposed IPO, Bloomberg News reported last September.
Deliberations are ongoing, and there’s no certainty they will result in a sale, the people said. Representatives for LELO and Trustar declined to comment.
The global sexual wellbeing market is forecast to double to more than $62.3 billion in revenue by 2030, helped by the declining stigmas around the products, according to Grand View Research. Beyond LELO, big players in the market include Reckitt Benckiser Group Plc, which makes Durex condoms, as well as Trojan owner Church & Dwight Co. and Doc Johnson Enterprises.
The potential sale comes amid a pickup in deals in the industry. Lovehoney, the British retailer of Fifty Shades of Grey-themed erotic accessories, agreed to merge with German rival WOW Tech Group in 2021 to create a 1 billion-euro ($1.1 billion) company.
LELO makes sex toys for women and men including the Inez, a £10,000 gold-plated vibrator that’s among the most expensive on the market, as well as condoms. The brand was started in the front room of a Stockholm townhouse by three industrial designers in 2003. It now has offices in California, Australia and China and sells its LELO and PicoBong-branded products in more than 160 markets, according to its website.
The Silicon Valley Business Journal in 2014 said LELO aspires to be the Apple Inc. of the pleasure products industry, citing design-driven products and technologies with high-end prices.
If you are interested in original article you can find it here
Just like anything in a relationship, it can be hard to decide on something that satisfies both parties — especially if you’re trying to decide which sex toy you should use together in the bedroom. From vibrators to sex dice, handcuffs to wedge pillows, there’s no shortage of tools you can use to enhance both your and your partner’s pleasure. But, because there are so many options, it’s hard to even know what could be best for you and yours.
We talked with Jess O’Reilly, Ph.D., Lovehoney sexologist and relationship expert, to find out what works best when you want to incorporate a toy during sex that both of you can enjoy. While she agrees that toys spice things up physically, talking about what toys you and your partner may enjoy also creates an open dialogue between the two of you. “It can be a reminder to slip out of your roles as co-parents or roommates and slip into your roles as lovers,” she says.
Even if you’ve been with your partner for years, discussing and exploring the use of sex toys can bring you closer together, physically and emotionally. If you find you experience pain with penetration (either as a symptom of menopause or in general), toys are also a way to gain pleasure without penetration while still remaining close to your partner. Some couples find sex post-menopause can be more enjoyable.
“Lifestyle shifts that tend to coincide with post-menopausal years (e.g. kids spending more time away from home, greater financial stability that results in less overall stress) can also lead to more exploration in (and out of) the bedroom,” Dr. O’Reilly says. “Many of my clients have discovered sex toys in their 50s and 60s, as they’ve had more time to dedicate to their intimate relationships and greater confidence expressing their desires to partners.”
If you’re ready to explore the use of toys with your partner but don’t know where to start, don’t worry. Here are some expert-approved sex toys for couples.
Best Sex Toys for Couples
Maude Essentials Kit
maude
There’s nothing quite like an all-in-one kit, especially when it leads to a fun night in bed. This set from KCM favorite Maude comes with a bullet-style vibrator, organic lubricant, and condoms, so you and your partner are prepared and protected. Plus, all elements can be used on their own, which only extends the possibilities.
Dame Hands-Free Bundle
Having to find a position to hold a vibrator between yourself and your partner can be annoying, especially if you find your hands get in the way. This uniquely shaped toy from Dame uses two silicone arms to hold itself in place, gently hugging the labia so that the vibrator remains in place for clitoral stimulation. In addition, this set comes with the vibrator and a wedge pillow, which helps you reach new angles and positions with ease.
Lovehoney Romp Juke Rechargable Cock Ring
“I love any toy you can easily add into your sexual routine without changing a thing,” Dr. O’Reilly says. “If you’re having sex with a penis, a simple vibrating ring is a great option. If you’re brand new to sex toys, consider the Romp Juke. It offers rumbly vibrations for both partners and its angles allow you to play in any position.”
OhNut Buffer Rings
Some experience pain with penetration only after a certain point, which is why adding a buffer can be beneficial. These silicone rings sit toward the base of the penis to shorten the length that can be used for penetration. You can use as few or as many rings as you and your partner would like, adjusting as necessary. They’re made from a super stretchy silicone material, so they won’t cut off circulation or feel uncomfortable for the wearer either. These can also be used on toys to shorten the penetration length, too.
We-Vibe Chorus
Feeling like incorporating a high-tech toy into your routine? “Toys specifically designed for couples, like the We-Vibe Chorus are perfect because they offer stimulation for both you and your partner,” Dr. O’Reilly says. “It can provide G-Spot, clitoris, and shaft stimulation. The Chorus is also adjustable, features touch-sensitive receptors, and offers custom vibrations through the We-Vibe app.”
Arcwave Voy
If your partner has a penis, using something like the Arcwave can not only introduce them to new sensations, but it’s great for those who experience pain with friction or squeezing sensations. “It can help you to learn to enjoy pleasure beyond the stroking or in-and-out motion,” Dr. O’Reilly says. It’s a cylinder-shaped toy that wraps around the penis seamlessly, applying constant, even pressure all over. It can be rotated, used in a stroking motion, or both at the same time for intense sensations.
Unbound G Spot Basics Bundle
Two is better than one, especially when you save some cash in the process. This bendy vibrator from Unbound has a thin profile that can easily fit between you and your partner during sex, and it’s also long enough for your partner to hold against you depending on what position you’re in. It comes with a tube of lubricant, too. Unbound is also offering a free Magic Babe Ball (think of it as the Magic 8 Ball of sex) with purchases over $5 with the code HAVEABALL. You and your partner can shake it for fun, sexy prompts to complete together.
Le Wand Petite Massager
If you’re looking for a powerful toy that will last you a lifetime, this classic wand vibrator will do the trick. This one is a little smaller than the original model, but it has a long handle so you can easily grip it and control where the silicone head goes. The broad end sends vibrations to a larger surface area, making it a great choice for foreplay or for those who don’t enjoy direct clitoral stimulation.
Womanizer Premium 2
Instead of vibrations, the Womanizer toys stimulate the area around the clitoris with pulsating air. “They provide indirect stimulation around the head of the clitoris externally and you can adjust the intensity levels from the sensual to the powerful according to your liking,” Dr. O’Reilly says. This is great for those who also experience discomfort with penetration, as all the stimulation is external.
Crave Vesper Vibrator Necklace
This is a toy you can hide in plain sight. Designed as a necklace, this bullet-style vibrator is an elegant, yet powerful, accessory. Made for external stimulation only, this sleek metal vibrator can deliver intense and targeted vibrations wherever you or your partner would like. You could wear it out on date night while thinking about all the ways you can use it later, creating a sense of anticipation for you and your partner.
Lelo Tiani 3
Hands-free toys are amazing if you don’t want to be distracted by moving around or holding something while you and a partner are having sex. This toy by Lelo can be used as an internal and external vibrator during foreplay, but it can also be worn during penetrative sex. A small arm can be inserted into the vagina, holding the vibrating part over the clitoris and delivering vibrations to both areas. If your partner has a penis, they’ll feel the vibrations while entering you, too. Consider it double the fun.
If you are interested in original article by Katherine Pittman, you can find it here
If you’ve read our guide to the best sex toys for women, then you’ll know that there 100’s of options to choose from. Do you opt for vibrator? Clit suction toy? Dildo? Amazon sex toys are a good place to start.
Why? The online retailer is known for its wide selection of electronics, homeware, fashion and more, but it also sells some of the best sex toys on the market at a more purse-friendly price.
We turned to two certified pros and asked them to share their favourite Amazon sex toys, including the ones that provided them with the best O’s. We spoke to Scotty Unfamous (@scottyunfamous) an award-winning erotic romance author and sex influencer, and Jordan Dixon (@pleasureandpainpsychotherapy), a clinical psychosexual and relationship psychotherapist.
Keep on scrolling to see their top picks, and get ready to add to your basket ASAP. For more inspiration, don’t forget to check out our roundups of the best sex toys for couples and the best sustainable sex toys. Enjoy…
The best sex toys on Amazon to shop now:
1. LELO SONA Sonic Massager
“This toy is designed for external stimulation (mainly the clitoris), but what I love about these kinds of toys is that they can be playfully used on any erogenous zone on the body which opens up limitless pleasure portals. Things I especially like about this toy is that it’s waterproof for bath and shower play, it’s not too clunky and the ergonomically sleek design means it fits really nicely on parts of the body. If using in partner play its slips nicely on the body and in between legs too.”
“It has a lovely diversity of pleasure wave settings so you can explore the sensation and vibration intensity that suits you. I find some toys can be really intense on their low settings but this offers a full spectrum with the lower settings mildly pleasing so there’s a nice variety to navigate with whilst travelling on your own pleasure journey.” Jordan Dixon
2. Satisfyer Little Secret Panty Vibrator
“The Little Secret is a big mood! This discreet clitoral vibe magnetically clips into your underwear for solo or partnered play via the remote or the Satisfyer app which allows you or your partner to control it from anywhere in the world with endless customisable settings. It’s one of the quietest toys I’ve tried, and it’s accessible and powerful without being overpowering.” Scotty Unfamous
Marie Claire is supported by its audience. When you purchase through links on our site, we may earn commission on some of the items you choose to buy.
*Adds to basket immediately*
If you’ve read our guide to the best sex toys for women, then you’ll know that there 100’s of options to choose from. Do you opt for vibrator? Clit suction toy? Dildo? Amazon sex toys are a good place to start.
Why? The online retailer is known for its wide selection of electronics, homeware, fashion and more, but it also sells some of the best sex toys on the market at a more purse-friendly price.
0 seconds of 1 minute, 55 secondsVolume 0%
00:29
01:55
We turned to two certified pros and asked them to share their favourite Amazon sex toys, including the ones that provided them with the best O’s. We spoke to Scotty Unfamous (@scottyunfamous) an award-winning erotic romance author and sex influencer, and Jordan Dixon (@pleasureandpainpsychotherapy), a clinical psychosexual and relationship psychotherapist.
Keep on scrolling to see their top picks, and get ready to add to your basket ASAP. For more inspiration, don’t forget to check out our roundups of the best sex toys for couples and the best sustainable sex toys. Enjoy…
“This toy is designed for external stimulation (mainly the clitoris), but what I love about these kinds of toys is that they can be playfully used on any erogenous zone on the body which opens up limitless pleasure portals. Things I especially like about this toy is that it’s waterproof for bath and shower play, it’s not too clunky and the ergonomically sleek design means it fits really nicely on parts of the body. If using in partner play its slips nicely on the body and in between legs too.”
“It has a lovely diversity of pleasure wave settings so you can explore the sensation and vibration intensity that suits you. I find some toys can be really intense on their low settings but this offers a full spectrum with the lower settings mildly pleasing so there’s a nice variety to navigate with whilst travelling on your own pleasure journey.” Jordan Dixon
“The Little Secret is a big mood! This discreet clitoral vibe magnetically clips into your underwear for solo or partnered play via the remote or the Satisfyer app which allows you or your partner to control it from anywhere in the world with endless customisable settings. It’s one of the quietest toys I’ve tried, and it’s accessible and powerful without being overpowering.” Scotty Unfamous
3. Tracy’s Dog OG Pro 2
“What I love about this toy is that it’s a combination of my two favourite kinds of toys. We have the air suction technology that can be used on the clitoris as well as the external stimulator that vibrates. The internal part has ten different pulses and vibrations and you can have sucking and pulsing simultaneously. It’s super soft and lovely on the body…I napped hard after reviewing this.” Jordan Dixon
“This dual stimulation toy is viral cult-favourite and with good reason. The Tracy’s Dog OG Pro 2 is the upgraded version of their original viral design; the powerful clitoral suction toy with an internal g-spot stimulator now comes with a remote control for a handsfree blended orgasm that will have you gripping your bedsheets. It’s a staple piece for your collection, beginner friendly and great for people of all abilities, that you will reach for over and over again.” Scotty Unfamous
4. Lovehoney Mantric Pink Pebble Vibrator
“This Lovehoney vibrator is interestingly different to other toys. It’s made for external stimulation, it’s waterproof and the unique shape means it’s quite discreet as a sex toy for those who are worried about it being found. What I especially like about this toy is that it’s not really made for a specific kind of stimulation, which invites true creativity when it comes to pleasure. Its a great toy for grinding upon and can be a fun addition to self or partnered pleasured resources.” Jordan Dixon
5. LELO SORAYA Wave Massager
Marie Claire is supported by its audience. When you purchase through links on our site, we may earn commission on some of the items you choose to buy.
*Adds to basket immediately*
If you’ve read our guide to the best sex toys for women, then you’ll know that there 100’s of options to choose from. Do you opt for vibrator? Clit suction toy? Dildo? Amazon sex toys are a good place to start.
Why? The online retailer is known for its wide selection of electronics, homeware, fashion and more, but it also sells some of the best sex toys on the market at a more purse-friendly price.
0 seconds of 1 minute, 55 secondsVolume 0%
00:29
01:55
We turned to two certified pros and asked them to share their favourite Amazon sex toys, including the ones that provided them with the best O’s. We spoke to Scotty Unfamous (@scottyunfamous) an award-winning erotic romance author and sex influencer, and Jordan Dixon (@pleasureandpainpsychotherapy), a clinical psychosexual and relationship psychotherapist.
Keep on scrolling to see their top picks, and get ready to add to your basket ASAP. For more inspiration, don’t forget to check out our roundups of the best sex toys for couples and the best sustainable sex toys. Enjoy…
“This toy is designed for external stimulation (mainly the clitoris), but what I love about these kinds of toys is that they can be playfully used on any erogenous zone on the body which opens up limitless pleasure portals. Things I especially like about this toy is that it’s waterproof for bath and shower play, it’s not too clunky and the ergonomically sleek design means it fits really nicely on parts of the body. If using in partner play its slips nicely on the body and in between legs too.”
“It has a lovely diversity of pleasure wave settings so you can explore the sensation and vibration intensity that suits you. I find some toys can be really intense on their low settings but this offers a full spectrum with the lower settings mildly pleasing so there’s a nice variety to navigate with whilst travelling on your own pleasure journey.” Jordan Dixon
“The Little Secret is a big mood! This discreet clitoral vibe magnetically clips into your underwear for solo or partnered play via the remote or the Satisfyer app which allows you or your partner to control it from anywhere in the world with endless customisable settings. It’s one of the quietest toys I’ve tried, and it’s accessible and powerful without being overpowering.” Scotty Unfamous
“What I love about this toy is that it’s a combination of my two favourite kinds of toys. We have the air suction technology that can be used on the clitoris as well as the external stimulator that vibrates. The internal part has ten different pulses and vibrations and you can have sucking and pulsing simultaneously. It’s super soft and lovely on the body…I napped hard after reviewing this.” Jordan Dixon
“This dual stimulation toy is viral cult-favourite and with good reason. The Tracy’s Dog OG Pro 2 is the upgraded version of their original viral design; the powerful clitoral suction toy with an internal g-spot stimulator now comes with a remote control for a handsfree blended orgasm that will have you gripping your bedsheets. It’s a staple piece for your collection, beginner friendly and great for people of all abilities, that you will reach for over and over again.” Scotty Unfamous
“This Lovehoney vibrator is interestingly different to other toys. It’s made for external stimulation, it’s waterproof and the unique shape means it’s quite discreet as a sex toy for those who are worried about it being found. What I especially like about this toy is that it’s not really made for a specific kind of stimulation, which invites true creativity when it comes to pleasure. Its a great toy for grinding upon and can be a fun addition to self or partnered pleasured resources.” Jordan Dixon
“This toy gave me a multiple orgasm. LELO generally make amazing toys, so if you have the budget to splurge on a quality piece of erotic equipment, the SORAYA Wave is worth every penny.”
“This luxury rabbit vibe has the most unique clitoral stimulator settings I have ever experienced (it does a fantastic sporadic twirl), paired with a sensual ‘come hither’ g-spot stimulator that strokes you to a powerful blended orgasm. Also, it’s very aesthetically pleasing. This toy is in my top ten vibes of all time. I HIGHLY recommend it for intermediate to advanced toy users.” Scotty Unfamous
6. Lovehoney Finger Vibrator
“This is super cute. It’s made for internal stimulation however you can use it to stimulate wherever you want, there are no rules . I like this toy as it tries to target internal spots in the vaginal canal to stimulate certain spots. The toy’s curved shape means it can self hook and allows you to create traction in the vaginal canal to stimulate spots that you would otherwise use fingers for.”
“It’s not a floppy toy either, there’s a bit of resistance and it stays in place as you start to place pressure which intensifies the sensation. It’s also waterproof and great for water play.” Jordan Dixon
So, there you have it. These are the best sex toys on Amazon, which one will you be trying?
If you are interested in original article by Grace Lindsay, you can find it here
RANDY vegans are raving about Holland and Barrett’s new sex toy range that has been designed around the shape of vegetables.
The health and wellbeing retailer recently launched a range of vibrators replicating bananas, egg plants, carrots, corn on the cob and even a chilli.
The unique vegan-friendly toys have been an instant hit amongst vegans and cost £16.95 each.
Their Chill Pepper Bullet Vibrator has been described as: “Suitable for vegans.
“Waterproof for shower and bath play. Body-safe food-grade silicone.
“Let’s bring some heat to your sexual health…
“Curved at the tip and powered with seven settings this chilli will hit all the right places and meet your sexual needs.”
A yellow realistic corn on the cob has been described as: “Designed with ridges and edges, the corn gives you a new healthy experience of pleasure.
“Small and discrete so you never have to go without your new friend!”
And another one reads: “Go bananas!!! Get one of your five a day with our new banana vibrator.”
Happy customers have been raving about them online and on the retailer’s review section, with one buyer saying they had the best experience of their life.
One person, known as Belinda, said: “I purchased this spicy little number a few days ago and I have not been disappointed.
“I really like it hot between the sheets and Charlie the Chilli is really doing it for me.
“As a vegan, I applaud Holland and Barrett for finally bringing this range to the market.
“I’m off to have another go now.”
Another review read: “Powerful little bullet, lasted ages on one battery and is not as noisy as other makes, which is a real bonus.”
A third, from someone known as Karen, said: “At first I was a bit surprised at what I got as I was expecting a nice cob for dinner.
“I soon realised this was a whole other ball game, but being intuitive as I am I decided to make the most of this monster and I can honestly say it was the best experience of my life.
The toys are listed for just £16.95.
“Well done vegetable, definitely not suitable for a vegan if you know what I mean.”
Another shopper commented: ”I wasn’t sure what to expect. But this had me shuddering with excitement.
“Certainly brings a new meaning to dangling a carrot. The settings are clear, but I’m not sure if the eggplant would have been better.
“But wa wa whoha can’t wait to show my boyfriend.”
Social media users have also taken to Reddit to discuss the unique toys.
One said: “I’m tired of being indifferent to the suffering of our animal friends. I will be replacing my pork chop-shaped vibrator.”
Another wrote: “And I thought my mum was going in to buy calcium tablets.”
While one commented: “Vegan sex toys…no harm came to animals.”
The range has an “over 18s only” notification on them and have all been made from Body-safe food-grade silicone.
If you are interested of original article, you can find it here
Winter can be a major bummer. Between the minimal daylight hours, the cold and the often-gray weather, it’s hard to get motivated to leave the house. Hard to go out with friends. Hard to get to the gym. Life gets boring! It’s no wonder so many of us wait for spring with bated breath to start living our lives again. And sometimes our sex lives feel like they need to thaw out too.
To get started, we put together some fun and exciting (but reasonable and attainable for people who aren’t double-jointed) sex positions. These positions are just new enough to keep things interesting without feeling like you’ve become a contortionist. Even if they don’t lead you to new heights of orgasm, you might get a few good laughs trying. Test them out, and good luck beating the winter blues.
Scissors
This position works well when both partners have a vagina or when one of them has a penis. One partner lies on their side while the other straddles the bottom leg. Great for rubbing clitorises together or for smaller controlled thrusts.
The Crab
The penetrating partner has their body below and the receiving partner is above. With the right angle, this can be great for G-spot stimulation — and also an intense arm and ab workout. Hey, a sexy workout keeps you warm on winter nights.
The Bounce
Swap a chair for an exercise ball and enjoy the extra thrust that comes with bounce. The receiver in this position will have better control. For extra intimacy, have the penetrating partner wrap their arms around the receiving partner.
Coital alignment technique
This position is designed to give clitoral stimulation during penetration. Start in the missionary position and then have the penetrating partner lower so that your chests are close together and slide their entire body toward the receiving partner’s head with his pelvis tilted down. The base of the penetrating partner’s penis should stimulate the receiving partner’s clitoris.
The Cuddle Squat
The penetrating partner sits slightly reclined with their legs out, and the receiving partner squats overtop, lifting their hips. It can be helpful for the penetrating partner to wrap their arms around the receiving partner for stability.
Pillow-Boosted Doggy
Let’s be real. Sometimes winter is an energy drain. This position — a modification on doggy — has the receiving partner’s hips lifted on pillow while the penetrating partner thrusts. For extra enjoyment, the receiving partner can keep their legs as close together as possible.
Sideways Missionary
Change things up and turn missionary on its side. The receiving partner can wrap their legs around the penetrating partner and aid in thrusts or just get their bodies even closer. You’ll be close enough that the body heat will keep you from getting any winter chills.
The Lazy Lay
If it’s a lazy winter day, try this low-effort position for both partners. The receiving partner lies on their back and puts their legs over the penetrating partner, who lies on their side. It feels great, allows ample access for clitoral stimulation, and you can lie down the whole time. Amazing.
Anal Cowgirl
If you want to try something new, this position can be used by partners of any sex. Just like Cowgirl, the penetrating partner lies down while the receiving partner slowly lowers themselves onto the penetrating partner. This is a good position if you’re looking to change up power dynamics or take anal at your own speed. As with all things anal, make sure to use plenty of lube.
Lend a Hand
This position doesn’t require any penetration and gives you a good cuddle while you’re at it. One partner gets into a bear-hug type position from behind and reaches their hand to stimulate the other partner. It’s a good time to explore each other’s bodies and be communicative about what does and doesn’t feel good.
Original article by Coleen Stichcombe can be found here
Are you a fan of porn? Hell yeah you are. That case check out Two Girls One Mic. They are talking about porn from a different angle. Definitely worth listening
We all like porn and we all watch porn. Some of us are talking about it, maybe even to much, and some of us pretend this is not for them. Each porn is different, soft porn, hard one. Gay, straight. Different shapes and flavours. Today I have something different for you. Project ‘Make Love Not Porn’. I heard about them on some podcast first. You not gonna find fake bodies, you not gonna find actors over performing having sex in circus positions. You will find people who enjoying making love to each other or to them selves. It is very interesting to see how different people approach that subject. Site is online since 2009 and comunity is constantly growing. Go check it out for your self
